The Meet the Firms Accounting Event challenge me conceptually, where I was requested to design a modern and attractive flyer for the accounting audience within DePaul University. Before starting my sketching process, I began by researching modern accounting brands and interviewing a handful of current accounting students, who fell into the target audience region. Through the interview process I learned that even though accounting is not a primarily creative field, appreciation for good design is prevalent within the audience. I decided to create a design that steps beyond the typical accounting brand, but is still subtle, professional and inviting.
After a successful event in 2016 and a well praised poster for all the top members, Beta Alpha Psi requested I design the 2017 event poster as well. With great success, I created a modern, Bauhaus inspired piece that followed the guidelines I set when researching and planning for my design in 2016.