DePaul University's Career Center assigned me with the task of rebranding the University Internship Program (UIP). I started off the project by researching what current marketing materials are being used and what type of tone was being communicated to the audience. Since UIP is geared towards younger college students, primarily freshmen and sophomores, I decided to create a professional, clean yet fun and approachable design. I drafted three main design directions and implemented them all to one marketing piece, just so the client can see the distinct differences between the styles and how the brand will work with the marketing material. Ultimately one was selected and tweaked, then implemented to all the additional marketing material for UIP.