ReGain: Chicago is my graduating capstone project. I was given 22 weeks to create and design an online application and a physical piece that primarily focuses on change. I spent 10 weeks researching facts, topics, potential designs and brand directions, and competitors. I decided to key-in on recycling in the city and how unaware citizens are on what is and what is not recyclable. If one item that is not recyclable is put in a recycling bin, the facilities will not accept the whole bin due to lack of resources for sorting, which leaves them with only one option that is to dump all the potentially recyclable items into a landfill. The application is intended to educate and keep users motivated to continue using the app. When looking up recyclables, the user has the option to track their personal recycling habits with the potential of winning awards based on what items they recycle and how frequently they do it. The physical aspect of the project is a poster that accompanies the application and is intended to be placed near a recycling bin. The poster has all the most commonly questioned recyclables (in the city of Chicago) and a basic key that helps the user identify if the item is recyclable.
The overall brand is targeted towards individuals who are trying to make a different in their lives and the world. The colors are light pastels, and black and white as the primary tones. The application is designed with the user in mind, making sure that every individual, tech-savvy or not, can use the app. The overall purpose of the application is to communicate important information in a clean, friendly and direct manner.